Built on Partnership
Lady Rebel Advisory was founded with a simple belief: business owners deserve experienced financial and operational support without the complexity and expense of building a full in-house team. What began as a passion for helping businesses stay organized and profitable has grown into a trusted advisory firm dedicated to supporting healthcare and wellness practices through every stage of growth. We believe in building meaningful partnerships, simplifying the back office, and empowering our clients to focus on what they do best.
Our Mission
Why We Exists
Lady Rebel was founded on the belief that growing businesses deserve experienced financial and operational support without the complexity and expense of building a full in-house team. Our mission is to empower healthcare and wellness practices with the clarity, guidance, and trusted partnership they need to grow confidently. By simplifying the back office, strengthening performance, and creating sustainable solutions, we help business owners focus on what matters most—serving their clients, leading their teams, and building thriving businesses.
Meet the Team
Co-Founder & ProAdvisor
Meet Aimee
Aimee co-founded Lady Rebel with over 25 years of experience and a passion for helping healthcare and wellness practices gain financial clarity, improve profitability, and build strong foundations for growth. She specializes in bookkeeping, payroll, compliance, and strategic financial support, serving as a trusted partner to clients navigating every stage of business.
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Outside of work, Aimee is an avid reader, quilter, and dedicated animal rescuer who has opened her heart and home to numerous dogs, cats, and even cows. She enjoys spending quality time with her husband, family, and the animals that make life a little sweeter.
Meet Helena
Co-Founder & Operations
Helena co-founded Lady Rebel and brings over 25 years of professional experience helping businesses improve operations, strengthen processes, and grow with confidence. She partners closely with clients to enhance efficiency, increase accountability, and implement systems that support long-term success and sustainable growth.
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A proud mom, coffee enthusiast, animal lover, and gardener, Helena is happiest outdoors tending to her garden. She believes that daily movement, fresh air, and maintaining balance in life create the clarity and energy needed to achieve meaningful success.
Meet Alex
Operations Advisor
Alex brings over 20 years of operational leadership experience to Lady Rebel Advisory, including serving as a Director of Operations in the lighting manufacturing industry. He has a talent for identifying efficiencies, improving workflows, and helping businesses build scalable systems that support sustainable growth.
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Outside of work, Alex is a rancher, drummer, animal rescuer, and passionate home cook. Whether caring for animals, preparing a great meal, or enjoying wide-open spaces, he brings heart, humor, and a genuine commitment to making a positive impact in everything he does.